During the startup presentation at TheNextWeb, founder Scott Rafer introduced Lookery, which allows to monetize applications on social networks.
The company made itself famous for guaranteeing application developers a $0.125 CPM. They have been extremely successful with this, serving 1 billion impressions in less than a year. Recent figures include 630M impressions in February, and 60M a day in March. 
Scott came up with a breaking news during his presentation: $0.25 guaranteed for the European traffic.
Even with the sliding value of the dollar, this is great news for European developpers of Facebook apps.
Scott Rafer also insisted that the other side of their business (the targeting of ads using -aggregated- information from users) was compliant with EU privacy laws.
Update : Scott Rafer told Mike Butcher some specifics of the program: firms have to work exclusively with Lookery for this, on social networks such as Facebook or Bebo, and commit for 90 days minimum. They’re seeking another billion impressions from this.
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